II. COUNTRY PROFILES
What follows is a brief overview of the relevant legislation in 16 countries, as well as standards set out by the Council of Europe and ARTICLE 19, regarding the publication of election survey results. Commentary have not been provided on the different approaches taken by different countries and while some governments have intentionally sought to make their laws consistent with human rights standards, others have not and some of the systems outlined below are clearly in breach of the right to freedom of expression.
ALBANIA
Article 130 of the Electoral Code of the Republic of Albania, 2000, which governs the election of National Assembly members and the conduct of local government referendums, prohibits the publication of opinion poll results during the last five days of the election campaign. Exit polls are not specifically addressed. Poll results published before the proscribed period commences must include the names of both the pollster and survey sponsor, the sample size, the margin of error, and the time period during which the poll was taken. The penalty for violating these provisions is a fine of 100,000 - 500,000 lek (715 EUR - 3,571 EUR) for members of the media, and between 1,000 - 2,500 lek (about 7 EUR - 18 EUR) for everyone else. 13
AUSTRALIA
Australia has no legal restrictions on the publication of either pre-election opinion polls or - with the exception of the state of Victoria - exit polls. Reportedly, the Australian media rarely use exit polls due to negative past experiences with erroneous results and the increased speed at which official election results are delivered. 14
BULGARIA
Bulgarian law prohibits the publication of new electoral survey results at any point during the last 14 days of the election campaign, and also on election day. The penalty for violation is a fine of 50 - 5,000 leva (approximately US$28 - $2,750). 15
CANADA
The reporting of poll results during federal elections is regulated by the Canada Elections Act, 2000. The Act prohibits the transmission of new election survey results to the public on polling day, before the close of all the polling stations in the electoral district. Exit polls may not be shown until the close of polls and transmission of election results from a district in one time zone to those in another are not permitted before the close of polls in the district where the polls close later, to take account of the numerous time zones in Canada. 16
The Act also stipulates that the first person to transmit the results of an election survey to the public, or any person who transmits the results within 24 hours after they are first transmitted, must provide the following additional information:
- the name of the sponsor of the survey;
- the name of the person or organization that conducted the survey;
- the date on which or the period during which the survey was conducted;
- the population from which the sample of respondents was drawn;
- the number of people who were contacted to participate in the survey ; and
- if applicable, the margin of error in respect of the data obtained. 17
These rules are new, and result from a Supreme Court decision holding that a 72-hour ban on the publication of opinion survey results prior to elections violated freedom of expression as protected by the
Canadian Charter of Rights and Freedoms, and could not be justified as necessary to protect the integrity of the electoral process.
18 The Court applied a necessity test very similar to the three-part test contained in the ICCPR.
The Canadian government argued that the three-day ban was required to protect against the threat to freedom of choice by inaccurate polls and to protect some voters from being excessively influenced by polls. The Supreme Court stated that the government "cannot take the most uninformed and naïve voter as the standard by which constitutionality is assessed." Rather, the ban sends the message to voters that the media can be constrained by government not to publish factual information. The Supreme Court was of the view that the tangible harms to freedom of expression caused by the ban were not outweighed by the intangible benefits, and that less restrictive measures are available to protect the population from inaccurate polls, including requiring that the media publish information on the survey's methodology.
Notably, the Supreme Court alluded to circumstances, for example, in the context of unfettered paid political advertising, in which the nature of the interests of the speakers could make the expression "inimical to the exercise of free and informed choice by others." However, the court concluded that no such systemic or structural dangers currently exist in Canada. This might, however, be the case, for example in a country where major media outlets were controlled by vested political interests.
CZECH REPUBLIC
The publication of opinion polls is prohibited in the Czech Republic for the entire week preceding the day of elections, up until the close of voting. Additionally, no exit polls may be undertaken on election day in the building in which a polling station has been located. 19 Presumably exit polls may be conducted elsewhere.
FRANCE
Under Article 11 of the Loi 77-808 du 19 Juillet 1977, the publication and broadcasting of opinion polls was banned for the seven days preceding each of the two rounds of voting in the country's national elections. Exit polls were banned until the close of voting.
In 1997, however, several newspapers either published opinion poll results within the blackout period or indicated to readers where such results could be found on the Internet, in violation of the 1977 law. The newspapers were prosecuted by the Commission des Sondages - the regulatory body charged with overseeing the law - and the case went to the country's highest judicial court, the Cour de Cassation. In a landmark decision, the French court held that the 1977 law violated Article 10 of the European Convention on Human Rights, protecting freedom of expression, and specifically the electorate's right to receive and communicate information.
Following the Court's decision the French Senate conducted its own study of the law and concluded that the week-long ban violated freedom of information (in addition to the media's right to expression) because it permitted the media to rely on poll results to inform their reporting, but to keep the basis of that reporting - the poll results - secret from the public. The Senate also concluded that modern communication technologies undermine the viability of media blackouts, as information may be published in other countries, accessible to audiences via satellite or the Internet.
A new law, adopted in February 2002, replaces the week-long prohibition with a 24-hour publication ban. With the exception of Internet sites, no person may publish or otherwise transmit the results of any opinion poll - whenever carried out - on the day before the vote. When opinion poll results are published, the law imposes an obligation on the media to provide details of the poll's methodology (this is unchanged from the 1977 law), and exit polls remain prohibited. 20
INDIA
In 1998, the Election Commission of India issued its Guidelines for the Publication and Dissemination of Results of Opinion Polls/Exit Polls, prohibiting the publication of opinion poll results beginning 48 hours before the start of voting, and continuing until the polls closed. Organisations or agencies that conducted and published the results of an opinion poll before the blackout were required by the Guidelines to indicate the survey's sample size, the geographic spread of the survey, the margin of error, details regarding the methodology, and information about the organization.
During the 1999 election, numerous media institutions ignored the ban and were subsequently prosecuted by the Election Commission. After a number of lower court decisions, the Supreme Court of India ruled that the Commission Guidelines "exceeded the power of 'superintendence, direction and control' granted to it by Article 324 of the [Indian] Constitution." 21 The Court also questioned the practicality of such a ban, given the presence of international and online media in the country. The Commission Guidelines have since been withdrawn, and no new legislation has been enacted. Renewed calls for some form of ban on the publication of opinion and exit poll results were heard last February after numerous exit polls were wrong, prompting accusations of media bias. 22
ITALY
Under Law No. 28/2000, a prohibition on the publication of electoral polls begins 15 days before election day and continues until the close of voting. Results that are published prior to the blackout period must be accompanied by information about the polling methodology, sample size, date, and response rate. The same data must also be submitted to the Department of Information and Press, which will post the information on a dedicated website. Although Italy's regime is one of the most restrictive in Europe, previous legislation imposed an even longer prohibition period. 23
MONTENEGRO
The Law on Election of Municipal Councilmen and National Assembly Representatives, 1998, prohibits the publicly owned media from publicizing electoral survey results the entire week prior to election day. The publicly owned media are also prohibited from carrying exit polls. 24
PERU
Article 191 of the Lei Organica de Elecciones, 1997, (Electoral Law) imposes a 15-day blackout period on the publication of electoral survey results prior to election day. The sanction for violation is a fine, the amount of which is determined by the National Legal Election Oversight Commission.
RUSSIA
Article 47 of the Law on Elections for the Russian President, 2002, prohibits the publication of any electoral survey results for five days prior to election day and on election day itself. The law further requires that when opinion polls are published, the following information must be provided: the name of the organization publishing the survey results, the name of the organization that conducted the survey, the name of the organization that commissioned the survey, the time frame in which the survey was conducted, the sample size, the geographic region in which the survey was conducted, the exact wording of the question, the method of collecting the information, and the margin of error. 25
SINGAPORE
The Parliamentary Elections Act, 2001, severely restricts the publication of electoral opinion poll results and imposes an outright prohibition on the publication of exit polls. The blackout period for the publication of opinion poll results begins with the call for elections, at the very beginning of the election campaign, and ends with the close of all polling stations on polling day. Thus the publication of poll results are effectively prohibited for the duration of the entire election period.
The sanction for violation of the provisions is a fine not exceeding $1,000 (approximately US$580) and/or imprisonment for a maximum of 12 months. 26
SOUTH AFRICA
There is no prohibition on the publication of electoral survey results prior to an election. Exit polls, however, are banned by the 1998 Electoral Act, which states at section 109: "During the prescribed hours for an election, no person may print, publish or distribute the result of any exit poll taken in that election." 27
Compliance with the Electoral Act is monitored and enforced by the independent Electoral Commission, which has the power to bring proceedings for non-compliance before a specially-created Electoral Court.
SWEDEN
In Sweden, as with the other Scandinavian countries, there are no formal legal restrictions against the publication of electoral survey results during an election campaign. In practice, however, no media organisation publishes poll results later than a day before the election, and exit poll results are not published until all polling stations have closed. 28
UNITED KINGDOM
There are currently no restrictions on the publication of pre-election surveys, although the publication of exit polls taken before voting closes is prohibited by the Representation of the People Act, 2000.
The sanction for contravention of the exit poll publication ban is the same as for other summary conviction offences: a fine or imprisonment of no more than six months.
The absence of legislative prohibition has been explained by the British media's commitment to self-regulation and impartiality. 29 The British Broadcasting Corporation (BBC), for example, has internal guidelines on reporting opinion polls that have reportedly been effective for a number of years, following a fiasco during the 1992 elections in which almost all the reported polls were proven wrong. 30 A sample of the BBC's self-imposed reporting guidelines include:
- not leading a program or bulletin with the results of a pre-election poll;
- not including the results of an election survey in a headline;
- not relying on the interpretation given to a poll's result by the publication or organization which commissioned it;
- always reporting the expected margin of error, and where the gap between the two leading contenders is within the combined margin of error, saying so; and
- always reporting the dates of the poll, and who commissioned and carried out the poll. 31
UNITED STATES
In spite of controversial Presidential elections in 2000, which included sharp public and official criticism of the media for the widespread reporting of an inaccurate exit poll, there are currently no legal restrictions on either the publication of pre-election opinion polls or exit polls. It may be assumed that a ban of this nature would be unlikely to withstand a constitutional challenge in the United States.
COUNCIL OF EUROPE
In September 1999, the Committee of Ministers of the Council of Europe adopted Recommendation No. R (99) 15 On Measures Concerning Media Coverage of Election Campaigns. While stressing the importance and fundamental nature of the principle of the editorial independence of the media, the Ministers noted that, "particular attention should be paid to specific features of the coverage of election campaigns, such as the dissemination of opinion polls, paid political advertising, the right of reply, days of reflection and provision for pre-electoral time." The Ministers recommended that member State governments examine ways of ensuring respect for the principles of fairness, balance and impartiality in the coverage of election campaigns by the media.
In that regard, the Recommendation makes the following statement regarding opinion polls:
Regulatory or self-regulatory frameworks should ensure that the media, when disseminating results of opinion polls, provide the public with sufficient information to make a judgment on the value of the polls. Such information could, in particular:
- name the political party or other organisation or person which commissioned and paid for the poll;
- identify the organisation conducting the poll and the methodology employed;
- indicate the sample and margin of error of the poll;
- indicate the date and/or period when the poll was conducted.
All other matters concerning the way in which the media present the results of opinion polls should be decided by the media themselves. Any restriction on member States forbidding the publication/broadcasting of opinion polls (on voting intentions) on voting day or a number of days before the election should comply with Article 10 of the European Convention on Human Rights [freedom of expression], as interpreted by the European Court of Human Rights.
Similarly, in respect of exit polls, member States may consider prohibiting reporting by the media on results of such polls until all polling stations in the country have closed.
ARTICLE 19
In 1994, ARTICLE 19 published Guidelines for Election Broadcasting in Transitional Democracies, an analysis of a wide range of issues relating to broadcasting in relation to elections, along with guidelines for broadcasters and decision-makers on these issues. Although these guidelines are directed specifically at broadcasters, they are of some relevance here. The relevant guideline on opinion polls states:
Guideline 12: Opinion Polls and Election Projections
Guidelines 12
If a broadcaster publishes the results of an opinion poll or election projection, it should strive to report the results fairly and, in particular, to publish all readily available information that would assist the listeners in understanding the poll's significance.
Guideline 12.1
A broadcaster which publishes the results of an opinion poll should identify the organization that conducted the poll, the organization or party that commissioned and paid for the poll, the methodology employed, the sample size, the margin of error, and the fieldwork dates. In addition, the broadcaster should state that the poll reflects public opinion only at the time that the poll was taken.